Rap Music Artist free essay sample

Dry. Watkins points out, that the fact of us ND others being bombarded with these negative images of the young Black Male in the mass media, appears to be taking a heavy toll in terms of the self-image of far too many young Black people and in the way these young people are perceived In the minds of the country, even the world, at large. Dry. Tyson on the other hand Is quite right when he points out that Hip Hop Is not the only source of this negativity. He also points out that much of this negativity began before the advent of Hip Hop.I personally find that the two men basically compliment one anothers view points to the extent that it feels more like a conversation than a debate. Anyway, both of the good Professors bring forth many important points and underline out many of the problems we are facing. We will write a custom essay sample on Rap Music Artist or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Most of the points they bring out though, are not new to many of us, while they may be informative to some of the white students at Brown University. Our task at hand now, as before, is to come up with the solutions to these problems and nip in the bud, any further loss of the members of any of our future generations of young Black Americans.America has never and never could have existed without the African American contribution and It never will be able to. That goes for economic, military, cultural, moral and spiritual realms alike. The sooner we all, understand and operate from this premise the sooner well be able to make this a place that works for everyone here. I believe that certain rappers should take more responsibility for their controversial lyrics because what they say does influence the young people of the world in many different ways. In my paper I would like to use Outpace Muar Shaker for example.Outpace Muar Shaker, also known by his stage names OPAC and briefly as Machiavelli, was an American rapper and actor. Shaker has old over 75 million albums worldwide as of 2010, making him one of the best-selling music artists in the world. Most of Tubas songs are about growing up in violence and hardship in ghettos, racism, other social problems and conflicts with other rappers during the East Coast-West Coast hip hop rivalry. Outpace became quite a sensation, earning praise for his musical and acting talent as well as condemnation for his explicit, violent lyrics.Tubas music shows that he was Into violence and the typical gangster lifestyle. Outpace Shaker was next to Join Death Row Records after Executive Producer Segue Knight paid $1. Million to bail him out of a New York prison Death Row and the east-coast based Bad Boy record label. His track titled Hit Me Up was produced as a simple statement from Outpace and Death Row to Bad Boy. Before this release, Outpace was shot with five bullets and blamed the shooting on Bad Boy. Lyrics read: Killing anti fair but somebody got to do it Youd better back the buck up before you get smacked the buck up This is how we do it on our side. Any of you insignias from New York that want to bring it, bring it. But we anti singing we bringing drama. Buck you and your monotheistic mama. We goanna kill all you mother bucks Well this is how we goanna do this Buck bad boy as a staff, record label, and as a monotheistic crew. And if you want be down with Bad Boy, then buck you too. All of you all motherless buck you, die slow motherhoods. My 44 makes sure all your all kids dont grow. .. West side till we die Buck me we Bad Boy killing. This song would make a young person think it is okay to have gang violence in order to receive respect from the people you want respect from. Instead of promoting gang violence he could have told them it wasnt worth it. With the guidance of Segue Knight he was promoting the opposite of keeping the peace. The Executive Producer of Death Row Records was Segue Knight. Originally from the streets of Southern California, Knight believed that success stemmed from approval from within. Considering his home as the ghetto, Knight stated: The success comes from the streets.Before you can cross over and go to pop, the ghetto got to accept you first. Then you get kids in Utah saying everybody in Compton, Long Beach, and Watts is playing this and dancing to this. This is all right. So you goat go with the ghetto first, period (CTD. In MAT Productions). Knights goal was to portray gangster life in the ghetto as the standard f life everywhere. He wanted to make everyone believe that the hard-core gangsters in Southern California have a good time listening, watching, and living this way, so we can too if we listen to the music and act like the stars in the music videos.However, music videos are not reality and the images of guns, sex, and violence that they contain do not lead to moral lives. When actions like the ones portrayed in the music and in the videos are carried out, there are huge consequences. On the other hand, another song of Outpace Shakers showed a very different side of him and his sic. The song was called Dear Mama dedicated to his mother Affine Shaker, and basically to all mothers around the world. Tubas song Dear Mama was released as the first single for his solo album Me against the World.It was quickly regarded as one of Tubas best works and one of the best rap songs ever. Dear Mama has such emotional range beyond the genre that it was actually chosen to be preserved in the U. S. Library of Congress in 2009. Dear Mama stands out as an example of Tubas true artistry and willingness to address emotional issues that helps him stand out. Although Tubas career was tragically brief and wrought with controversy regarding his gangs rap image, he has become recognized as one of the greatest lyricists to ever rap and example of the genres potential. Dear Mama was gritty and unflinching in its portrayal of Tubas mother and her flaws, but it also recognized the difficulty of being a young single mother in her position. The song is especially unique because it places Outpace outside of the typical rapper image and exposes his vulnerability as a son. Dear Mama shows Tubas emotional range and speaks to sons and mothers everywhere. One moment this artist can talk about We bad boy think this artist should take more responsibility with his music?Yes, I do, because I feel as though if you are going to promote sex, gang violence, and killing you cant turn around and promote respect for mothers over the wor ld. As a famous rapper that people actually love, people will take what he says very seriously and think its cool to do. Then they will go because he said he appreciates his mother theyll say l appreciate my mother and dedicate Dear Mama to her. Artist should be very careful as to what they say and how they say it, or dont say it at all.The reason as to why Outpace can be so different on two songs is because, the songs that Outpace wrote were primarily the way he felt about something going on in his life that had happened, or was happening. This artist was someone who would tell the truth and nothing but the truth and exactly how it was to the public eye. He wasnt afraid to speak his mind and how he felt. You have a right to express your feelings as a human being. I think it is very important that people express themselves instead of holding everything inside. Music was genuinely Tubas way of self-expression.With all that being said I eave to agree with Dry. Boyce Watkins because I feel that children and young adult, and maybe even adults are absorbing what these rappers are saying. People are praising their music and embedding the lyrics in their minds to live with and act on in their everyday lives. As an artist that creates music for people to listen to and to love, the lyrics should be responsible and enlightening words not arrogant and disrespectful. There isnt one person to blame for all rappers lyrics but what people need to understand is that this is an ongoing problem in the black community that needs to be changed.

3 Questions To Guide Your Marketing Program With Michael Brenner

3 Questions To Guide Your Marketing Program With Michael Brenner Successful marketing takes more than just running ads, publishing articles, and designing newsletters. With so many moving parts, running a successful marketing program can be elusive. So, use a thoughtful and simple framework to cut straight to the heart of what it means and what it looks like to get consistent results. Today, we’re talking to Michael Brenner, the CEO of Marketing Insider Group and co-author of The Content Formula. He shares his global perspective and the secret to success when it comes to content marketing. Michael discovered that he had an aptitude for helping customers at scale Counter-intuitive nature of life applies to marketing; there’s a lot more to marketing than just advertising, which we hate and tune out We perceive marketing in the wrong way; it’s a two-way communication between a company and its customers What type of marketing works? Things that are not selfish, promotional, and interruptive, but aligned to what customers are wanting and what helps them Marketing starts with culture, and growth equates to the amount of empathy a company has for its customers, employees, and world Mission Statement: What is your purpose? Meaning? What do you achieve for the people you touch? Step 1: No matter what you are working on or what role you play in the company, always ask: What’s in it for the customers? Do less promotion in advertising and more content marketing or education Identify the amount of integration and interaction that occurs across the company Step 2: What’s in it for your colleagues? Marketing goes beyond the marketing department; it’s a collaborative and magical effort Step 3: What’s in it for the company? Conversions and ROI of content marketing Culture, empathy, and performance lead to effective and successful marketing Michael tries to do 2 things every day: Be thankful and show empathy (T E) Links: Michael Brenner Michael Brenner on Twitter Marketing Insider Group The Content Formula Jim Stengel’s Grow AMP on iTunes leave a review and send screenshot to podcast@.com If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Michael Brenner:: â€Å"If you just help your customers, or help your buyers buy, and answer the questions that they have in that journey, then you can really succeed.† â€Å"There’s a lot more to marketing than just advertising.† â€Å"Selling is helping buyers buy, and marketing is helping buyers buy, as well, but at scale.†

Advanced critical writing Essay Example | Topics and Well Written Essays - 1000 words

Advanced critical writing - Essay Example This is especially the case where employees are set for promotion and career growth. The noble cause of training and developing the human resources is however not without flaws. Training carries potential financial risks and brain drain, especially when trained employees quit immediately after receiving the training. In light of this, training should be accompanied by best practices in employee management such as motivation and proper staffing in order to achieve the best outcomes. This paper argues that employee training is vital to organizations and individual staffs. Employee training and development improves the performance by eliminating most of the weaknesses in the staffs in the workplace. A training initiative enables the organization to sharpen those skills needed by each staff to limit errors and carry out tasks satisfactorily and within a reasonable duration of time (Jayakumar, David, & Sulthan, 2014). Such programs bring all the staffs covered by it to a higher pedestal where the skill-sets and knowledge are relatively uniform. This limits any weaknesses within the human resources which may otherwise prompt heavy reliance on a few staffs to complete certain tasks. Providing the vital training and development creates generally knowledgeable workforces who can stand in for one another and thus improve functioning teams that can work independently without continuous assistance and supervision (Sung, & Choi, 2014). In addition, Latif, Jan and Shaheen (2013) suggested that training limits employee burnout and high turnover rates which otherw ise would be ubiquitous in a workplace environment where the company relies of a few skilled employees to perform non-technical jobs. A structured employee training and development initiative ensures that the staffs have reliable experience and contextual knowledge to handle virtually any corporate challenge which they may come across. Jayakumar, David and

STARBUCKS TIME MANAGEMENT Research Paper Example | Topics and Well Written Essays - 500 words

STARBUCKS TIME MANAGEMENT - Research Paper Example It is the largest coffeehouse worldwide. The organization structure of Starbucks focuses on the incorporation of corporate social responsibility into their department. Their strategy involves good sourcing, high level environmental performance in the development, and creation of new stores. They involve working together to be respected partnership in their communities and communicate their corporate social responsibilities. The type of organization structure of Starbucks is a functional structure which is comprised of all the departments that are required in an organization for smooth production of its goods and services. The organization structure is headed by the Chief Executive officer (CEO). In the year 2001 to 2005, Orin C. Smith was the President and CEO of Starbucks. Howard Schultz is the originator of the company, who is also the chairman. The Starbucks Company operates under the matrix organization structure. Their operation is under four U.S divisions, including Western Pacific, North West Mountain, South east pl ains and North east Atlantic. Under the CEO in the matrix structure, in the other divisions, there is the President, International Retail, Legal and Corporate Affairs, Finance, Supply Chain Operations, Marketing, Human Resources, Legal and Worldwide Public Affairs. The advantage of having this kind of structure is that it leads to maximized communication channels. Starbucks second part of the structure is the continuation of support functions, which operate at their individual departments supporting their shared goals and visions (Jones, 2005). There are 4 functions of management and every organization structure does play a role. They are; Planning, Organizing, Leading and Controlling. In Planning, it involves creation of business mission and objectives and establishing how to achieve. Those at the top of the organization hierarchy are mostly the ones involved since they have to identify the

Importance of Measuring Returns in Marketing

Importance of Measuring Returns in Marketing Marketing Metrics Background Organizations have rapidly moved into an era of focused marketing spending. Cost cutting is no longer considered the best possible revenue generation vehicle because of its limitations. Tougher economy has put screws to marketing and sales department budgets. It has made marketing to prove it’s spend or at least justify the value of its investment. Ahuja et al., (2001) highlight that cost cutting alone is not enough in increasing a firm’s revenue, nor does it dramatically improve the bottom line over the long term. However, finding the â€Å"lost† money that isn’t being wisely invested and reallocating it to more strategic marketing programs helps to increase a firm’s revenue and profits year after year after year (Kokkinaki Stefano, 2004). This has given rise to the marketing metrics, marketing mathematics, measurement marketing. Marketing spending is continually been questioned as marketing budgets get slimmer. There is an increasing accountability of marketing spending in the current market climate (Barwise Farley, 2003). The marketing industry has reached an era where the firms are increasingly been forced to spend on profitable activities. The allowance to spend on things that don’t directly support the firm’s strategic plan, vision, and mission is reducing by each passing day. Leaders and higher managers are trying to continuously trying to motivate their firms to identify spending that isn’t tied to investment in the firm’s future (Clark, 1999). This is done to free up the money to reallocate it more strategically to more profitable propositions. The time of overspending with little or no control is drawing to a close. The rise of internet marketing has also increased the relevance and importance of measuring as results can easily be measured online. Online marketers measure things such as ‘Click-through rate’ (measures the relevancy of e-mail offerings by tracking the  number of unique click-through). One of the other online measures used by organizations like Amazon is the ‘Goal conversion rate’ (integrates web analytics with e-mail marketing tool to track the metric that matters) . The rise of performance measurement Performance measurement has been touted as an improvement for organizations for decades. Marketing managers and policymakers now have measurement tools to help carry out their responsibilities to deliver and improve services. Performance measurement can provide the link between whats (objectives, targets and performance standards) and hows (behaviors, competencies and processes) of personnel performance (Deery et al., 2002; pg 471). The measurement process involves setting of corporate, department, team and individual objectives. Researchers have recommended that a performance measurement framework should start with an organizational analysis. A decision to implement the performance measurement system should be made according to the organizational principles and model of the organization following the identification of the existing structure and functioning of the organization and the evaluation of the structural problems (Ambler, 2001). The most innovative companies and organization s, do not simply execute one good program, rather, they integrate advanced management techniques into a comprehensive approach to productivity improvement. They use performance measurement and evaluation to help establish goals and measure results, estimate and justify resource requirements, reallocate resources, develop organization improvement strategies and motivate personnel to improve performance (Schaufeli Buunk, 2003; pg 383). While some organizations do not believe in assembling data for measuring, others find marketing metrics hard to assemble. Lack of IT systems can be partly blamed as many organizations find different metrics scattered across the organization for different time periods, different customer and stakeholder segments, and a multitude of purposes. Aims Objectives Aim To identify and demonstrate the importance of measuring returns in marketing The Purpose of this research is to gain fresh insights into the concept of marketing measurement, analyze the significance and relevance of measurement in the current marketing climate. All relevant measurement variables used by organizations to measure marketing effectiveness will be demonstrated. Their affect on strategic decision making will also be looked into. Objectives To analyze the importance of measuring marketing activities The research demonstrates the importance of measuring and the problems that might arise when marketing activities are not measured. Increased competition and lack of capital is making the marketing budget shrink which has meant more intelligent use of marketing money. This has greatly increased the importance of measurement within the marketing community as they want to know areas of higher return and focus their spend on these areas. To assess the benefits of measurement activities The study not only highlights the benefits of measurement but also demonstrates the loss by not measuring marketing activities. In the process, it also considers the extra cost which the organization may incur while measuring these activities (cost in the form of technology, people and other fixed and variables cost) To illustrate and depict the relationship between marketing measurements and strategic decision making. The research does not study the marketing measurement activities in isolation. It relates the impact of these measurements on strategic decision making. It takes the case of various medium and large organizations to justify the importance of measuring. It discusses the use of marketing measures by other organizations and the impact they have on strategic and tactical decisions. To examine the difficulties faced by organizations looking to measure marketing activities. Marketing activities are not easy to measure and organizations can face technical and process difficulties in trying to measure its marketing returns. Smaller and medium sized organizations may have to make investments in technology and human expertise in order to measure their activities. It can also change the way data is stored in the data bases and other technical issues. The research will analyze these factors and make conclusions after doing a cost benefit analysis of marketing measurements. To make appropriate recommendations regarding marketing measurements. The research will recommend specific metrics and the way they should be measured to give accurate and timely information to the organizations. It will discuss the use of these metrics under different marketing situations and budget constraints. Scope The scope of the research is limited to secondary research. There is limited field research done for the purpose of this research. Also, there are a huge number of different metrics used by organizations across the globe, the study looks at the most common and appropriate measures. There might be other marketing measures which are equally suitable. Also, the research is generic in nature which means that a particular measure discussed might not be suitable for a particular organization at a particular time. The measures and metrics suggested does not relate to the nature, structure and culture of the organization. The study does mention the relevance of discussed measures under varying circumstances. Rationale The interesting perceptions with contradictory thinking with regards to marketing measurements is what aroused sufficient interest in the author to go in for a research into the concept which has become a part of the marketing decision making and corporate strategy. Although, conventional wisdom dictates that measuring marketing activities will give an organization a good indication of their effectiveness, in reality, marketing measurement is still not practiced by most organizations. It has also been inefficient for others because of the use of irrelevant measures. This makes the topic even more interesting because it is not just the use of measures that leads to effectiveness but its the use of relevant and appropriate measure. This tricky concept of marketing measurements was what made the author go in for a research as no existing literature gave a clear-cut judgment on the subject. Get help with your essay from our expert essay writers Layout and structure of the dissertation The dissertation is laid out in five chapters, sub-divided logically on the basis of their relative importance to the study. Each chapter looks at the research problem in a different perspective though there is noticeable degree of inter-relationship amongst them. The actual study begins from chapter two with Review of Literature analyzing different marketing measures used across the industry and assessing its relevance to organizational decision making. The contents in the research report can be elaborated briefly as shown under the following headings. Chapter One Introduction As the name suggests, this chapter introduces the study of the primary focus of the area of research. It clearly marks out the purpose, aim and objectives of the research giving a reader a guideline as to what to expect. It also gives out the scope of the research and spells out the rationale behind the study. Chapter Two Literature Review This chapter primarily prepares the study for empirical work by looking at evaluations and conclusions drawn on certain theories and concepts to check for similarities and difference made by past writers on similar or related studies. It’s on this basis, that later stages in the research are developed. It is therefore, purely a representation of secondary data with various notions. In particular, academic journals, websites and textbooks that articulate models and related theories are used as a reference. Chapter Three Analysis of Research Findings This chapter is devoted to the presentation and analysis of the information collected and the theories studied as a part of this dissertation. Marketing measures are examined in detail. Illustrations are also given to highlight the relevance of these measures under different marketing climate and organizational structure. The learning from the review of literature are linked to metrics used by different organizations. The chapter also discusses various cases and illustrates the importance of using the ‘right’ metrics and measures. Chapter Four Conclusions After careful examination, evaluation, assessment and analysis of data, in this chapter, the study points out how the aims and objectives of the research are met. It points out how the respective objectives are realized and tries to give an answer to the research question. It also discusses the problems faced by organizations in implementing marketing measures and the associated systems. Chapter Five – Recommendations The last and final chapter of the study gives generic recommendations based on the study undertaken. From the various cases studied, it was felt that some metrics are absolutely vital to the business and gives a good indication of marketing performance. These measures along with other suitable metrics are recommended. The chapter also discusses the limitations of the study and areas where further research may be carried out. Summary This chapter provided us with a basic guideline of the things to come. It gave a detailed description of the aim, purpose and objectives of the study and what the study seeks to achieve. It clearly mentioned the scope of the research and areas where the study will not throw much light on. The study now moves forward to discuss the existing theories and concepts, to explore the concepts of marketing metrics and how metric s are measured. It will also examine the different metrics used by organizations and the relevance of those metrics and measurements to the organization.

Greek Mythology and Greek Goddess Aphrodite Essay

The Greek Goddess Aphrodite is known as the Goddess of beauty, love, and pleasure. Aphrodite is equivalent to the Roman form Venus. She is a major goddess that was known to be youthful and the most appealing. As the god of love and affection, she has been involved in many affairs which also resulted in many children. The Goddess is believed to have been born from Ourano’s damaged genital thrown into the sea by Kronos after a fight. From the damaged part, she was born and arose with a foam in the sea. According to the Greek poet Homer, she was born from the God Zeus and the Goddess Dione. Because she was beautiful, many Gods wanted her for their wife. All of them argued over her along with Zeus. The arguments over Aphrodite continued; Zeus was rejected by Aphrodite. In punishment for rejection and for the good of ending all arguments, Zeus forced her to marry Hephaestus, an ugly god of blacksmiths. She was not faithful in her relationship with the God of Blacksmiths and had affairs with other gods such as Poseidon, Hermes, Dionysos, Phaethon, and others. her most famous affair was with Ares, the god of war. Hephaestus was suspicious of her and set up a trap to catch her while she was with Ares. He chained them and dragged them to Olympus to show their shame. They did not take it seriously, resulting in the two being freed and Ares paying a fine. Aphrodite had no children with Hephaestus; her children with Poseidon are Rhodos and Herophilos. Harmonia, Deimos, Phobos, The Erotes, and Anteros was with Ares. Hermes’s children are Tyche, Peitho, Eunomia, and Hermaproditos. The Charites and Priapus and children of Dionysos. Children from various others are Beroe, Astynoos, Aeneas, Lyrus, Lyrus, and Meligounis. Aphrodite played a major role in causing the Trojan War. She was involved in a disagreement with Athena and Hera that resulted in the Trojan War. Aphrodite promised the Helen of Troy to Paris while she was already married to King Menelaus of Sparta. Outraged by event and abduction of his wife, the King sent his army to fight in the city of Troy. The Trojan War resulted in the destruction of Troy.

Media Influence On Nursing Image

?The media and especially Hollywood have been one of the most influential factors on how the public view nursing as a profession. As nurses we need to recognize both the negative and positive images the media have on nursing and try in our day to day interactions with the general public to change these perceptions. Negative stereotypes are everywhere and involve almost everyone no matter what profession or business you are in. A nurse has long been stereotyped as â€Å"helper† and still is in today’s world.Many patients I work with now still feel that, when they are admitted to the hospital the nurse is to do everything for them including catering to their activities of daily living, although they can do it themselves. For example, I assist a patient out of bed to the wash basin to wash their face and brush their teeth and they sit waiting for the nurse to come in and perform these tasks as’ it is their duty’. Here I have to redirect and encourage them to do as much as the can and staff will assist to take of the rest. It is safe to say the media and especially television seem to get a’ kick’ out of portraying nurses negatively.Almost all TV shows I can think of portray nurses in a negative way. Although there may be a positive as seen in ‘Mercy’ where the doctor told the interns, ‘these are the nurses, they should be your be your best friend, they most times know more than you do’ holds so much truth in that statement and should be seen as a positive. The same show over shadows this positive with numerous negative behaviors of the same nurses. I am not a big fan of television but happened to see one episode of’ Nurse Jackie’ that made me very upset. I can just imagine the negative image of the uneducated public watching such a television show.At Halloween the nurse is portrayed as a sex symbol in tight, short and skimpy costumes, when in fact nurses are neatly attired and depict professionalism on and off the job. It is our duty as nurses to practice professionalism at all times so that the public can differentiate the Hollywood portrayed TV nurse as opposed to the professional nurse they will meet in the healthcare system. We can talk to the public at health fairs, church, schools etc. about the nurse’s roles and scope in nursing practice so they will have informed impressions of nurses. Media Influence On Nursing Image The media and especially Hollywood have been one of the most influential factors on how the public view nursing as a profession. As nurses we need to recognize both the negative and positive images the media have on nursing and try in our day to day interactions with the general public to change these perceptions. Negative stereotypes are everywhere and involve almost everyone no matter what profession or business you are in. A nurse has long been stereotyped as â€Å"helper† and still is in today’s world.Many patients I work with now still feel that, when they are admitted to the hospital the nurse is to do everything for them including catering to their activities of daily living, although they can do it themselves. For example, I assist a patient out of bed to the wash basin to wash their face and brush their teeth and they sit waiting for the nurse to come in and perform these tasks as’ it is their duty’. Here I have to redirect and encourage them to d o as much as the can and staff will assist to take of the rest. It is safe to say the media and especially television seem to get a’ kick’ out of portraying nurses negatively.Almost all TV shows I can think of portray nurses in a negative way. Although there may be a positive as seen in ‘Mercy’ where the doctor told the interns, ‘these are the nurses, they should be your be your best friend, they most times know more than you do’ holds so much truth in that statement and should be seen as a positive. The same show over shadows this positive with numerous negative behaviors of the same nurses. I am not a big fan of television but happened to see one episode of’ Nurse Jackie’ that made me very upset. I can just imagine the negative image of the uneducated public watching such a television show.At Halloween the nurse is portrayed as a sex symbol in tight, short and skimpy costumes, when in fact nurses are neatly attired and depict p rofessionalism on and off the job. It is our duty as nurses to practice professionalism at all times so that the public can differentiate the Hollywood portrayed TV nurse as opposed to the professional nurse they will meet in the healthcare system. We can talk to the public at health fairs, church, schools etc. about the nurse’s roles and scope in nursing practice so they will have informed impressions of nurses.